- To provide timely and accurate reports of local and state events, including weather, news and community events
- To offer a forum open to all residents of the area for the discussion of public issues
- To broadcast and produce a diversity of programs designed to educate, entertain and inform
- To reach and engage all voices in our coastal listening area
- To develop programs in a multilingual format in order to serve our Pomo and Latino community members in the languages they speak and understand
- To collaborate on youth projects
- To invite community participation through outreach and training in broadcasting and journalism
